Kelly & Salerno Communications provides a full range of marketing and communications services, specializing in advancing public awareness of issues and ideas. The firm provides brand development and management, media relations, organizational promotion, advertising, Web design, event management and corporate communications services to a range of clients that include educational, cultural and health care organizations as well as public television producers, authors and philanthropies.

For more than a decade, Kelly & Salerno worked closely with Bill Moyers and his production company, Public Affairs Television, to leverage the impact of his public television series on such critical topics as improving end-of-life care, addiction, and environmental pollution. The firm has also done brand development projects, events and media relations for such clients as PBS, the Seagrams Foundation, The History Channel, Time magazine, SHOWTIME, the Alliance for the Arts, American Symphony Orchestra, The Robert Wood Johnson Foundation, Let's Live magazine, The After School Corporation, and the National Park Foundation. More.

The Forgetting: A Portrait of Alzheimer's
Kelly & Salerno achieved strong media penetration across the country for this Emmy-winning PBS documentary, garnering 140 million media impressions for the February, 2004 premiere. The agency also executed an advertising campaign in USA Today, The New York Times, the Los Angeles Times, and the Washington Post as well as on NPR stations across the country. Coverage for the series, outreach and web site was almost universally positive from national outlets including TV Guide, Time magazine, USA Today, Associated Press, Wall Street Journal and the Washington Post as well as print media in almost all top 50 markets. K&S booked David Hyde Pierce, who hosted a follow-up program on Alzheimer's, for an appearance on NBC's Today show, as well as for radio interviews with numerous syndicated, network, and top market radio programs. To connect a news-breaking announcement about a scientific breakthrough in Alzheimer's research with the documentary to attract a larger viewing audience, K&S produced an audio news release on the day prior to the premiere. This last-minute tactic achieved an additional six million media impressions. The Forgetting Web site was the Yahoo "Pick of the Week" generating high traffic to the site's Living Center.
http://www.tpt.org/NPD/forgetting/

French and Indian War 250th Commemoration
Kelly & Salerno has been working with the 250th National Commemoration of the French and Indian War since 2003 to plan and execute a fully-integrated marketing communications campaign to generate greater public awareness of the decisive significance of this period in America's colonial history and promote heritage tourism to the historic sites where it unfolded. To launch the commemoration in April 2004 in Pittsburgh, K&S mounted a major marketing effort including extensive advertising, street signage, and media relations. This momentum continued with coverage of a large public event commemorating the first battle of the war at Fort Necessity, a National Park Service site in southwestern Pennsylvania. Within this four-month period, K&S garnered approximately 100 million media impressions, including an op-ed in The New York Times, coverage in Parade and US News & World Report, and coast-to-coast radio interviews. The campaign is continuing in 2005, building to the premiere of a four-hour PBS documentary called The War That Made America in the fall.
http://www.frenchandindianwar250.org

Dr. Bill Thomas' New Vision of Aging
On the cusp of the baby boom, pediatrician Dr. Benjamin Spock offered a radical new vision for child rearing that became the norm within a decade. As baby boomers approached their own child rearing age, the radical ideas of obstetrician Dr. Fernand Lamaze took hold with an entire generation and became the new norm for childbirth. Dr. William H. Thomas, who has dedicated his career to care for the elderly, has framed a radical vision for aging that offers baby boomers an optimistic perspective on living in the next stage of their life. Already well respected and well known in the field of long term care, Dr. Thomas has authored What Are Old People For?, which advocates the extinction of nursing homes. The book explores why Americans should stop trying to deny and defeat aging and value the progression from childhood to adulthood to elderhood. K&S is managing a communications campaign for Dr. Thomas that includes a 20-city book tour with coverage in national and major market media including interviews in The Washington Post, New York Daily News, Detroit Free Press and radio interviews reaching 14 million listeners.
http://www.thegreenhouseproject.org

National Parks of New York City
K&S is working with a partnership of the National Park Foundation and the National Park Service to build public awareness and usage of the National Parks of New York Harbor, a new umbrella brand for 22 national parks in the New York City metropolitan area. In Fall 2004, K&S launched Phase One of the project including daily tours of the Harbor aboard New York Water Taxi with audio commentary by actress Kathleen Turner and National Park Service Rangers produced in the style of an NPR radio program. Phase One also includes a new visual identity for the parks created by Chermayeff & Geismar, Inc. and expanded public programming at the parks with the long-term goal of making National Park Service Rangers, with their distinctive Stetson hats, as familiar in New York City as they are on the trails of Yosemite.
http://www.nps.gov/npnh

Edens Lost & Found
A two-hour public television documentary premiering in Fall 2005, Edens Lost & Found highlights practical solutions and models for urban transformation that go beyond pollution prevention to tackle the challenge of improving the quality of life in cities for ourselves and future generations. Focusing on four American cities that face a range of demographic, economic and environmental problems, the documentary tells the stories of government agencies as well as individuals who are catalysts for change and committed to restoring their urban neighborhoods, improving public health and re-establishing the art of community. Addressing the strategies that contribute to a sustainable urban ecosystem — including open space and public parks, urban forestry, watershed management, public art, waste disposal, recycling, green architecture and building techniques, and mass transit alternatives — Edens Lost & Found presents innovative "best practices" that have been pioneered in Philadelphia, Chicago, Los Angeles and Seattle. K&S is executing an extensive marketing communications and outreach campaign to target decision makers in industry and government and to engage citizens in the challenge of urban sustainability. http://www.edenslostandfound.org/

New York State Public Libraries
For the third year, K&S has been retained by New York State's public libraries to encourage children to participate in library-based summer reading programs. Research indicates summer reading increases school performance, and K&S has been helping libraries to reach their goal of enrolling one million students through targeted media relations, promotion and web-based tactics.
http://www.summerreadingnys.org

Bravewell Collaborative
The Bravewell Leadership Award, which will honor a giant in the field of integrative medicine in November, 2005, is serving as the lynchpin of a communications campaign to raise awareness of this growing field and the innovative philanthropic approach of the Bravewell Collaborative to change the culture of health care. Targeting both mainstream consumer press as well as media that serves a broad range of healthcare professionals, K&S is developing consistent messaging and story angles that illuminate the need to ground healing in a holistic understanding of mind, body and spirit.
http://www.pcintegrativemedicine.org/index.asp

Other Kelly & Salerno projects for 2005 include The New Heroes, a documentary narrated by Robert Redford on social entrepreneurs around the word; Without Fear or Favor, a documentary on what it takes to produce award-winning broadcast journalism and Good Medicine, a documentary reporting on the growth of integrative medicine, which combines the best of Western scientific medicine with a broader understanding of the nature of illness, healing and wellness.